Social Marketing, Nematode Worms and Tobacco Control

By Norman E. Kjono, May 6, 2007

From EnviroHealth, May 5, 2007, "Scientists Have Found the Gene That Decides How Long We Live"  by Steve Conner with The Independent:

 "The gene appears to be critical in extending the lifespan of animals that are subjected to a calorie-restricted diet -- when they are slightly starved of high-calorie food but are given all the other nutrients they need. Scientists have come a step closer to understanding the secret of a long, healthy life with the discovery of a gene that plays a central role in the ageing process. The gene appears to be critical in extending the lifespan of animals that are subjected to a calorie-restricted diet -- when they are slightly starved of high-calorie food but are given all the other nutrients they need. It is well established that calorie-restricted diets lead to longer maximum lifespans in practically every animal in which they have been studied, although the evidence it not as strong for humans. The latest study focused on a gene common to nematode worms, mice and humans. . . . Scientists believe that the findings could unlock a genetic treasure-chest of potential pharmacological targets for developing drugs that can extend the human lifespan without having to follow a rigorous and difficult diet. . . . Some 60 per cent of boys and 70 per cent of girls born in 1981 are expected to survive to celebrate their 75th birthday in 2056. In 1881, only a third of girls and just one in five boys reached the same age."

Today we talk about nematode worms.  Being a part - or at least having the genetic characteristics - of the species appears to be mandatory for inclusion in the Social Marketing trade. The above article is a stellar example.  

Voila, we've finally figured it out: everyone can live to be 125!  Put down that cheeseburger, hoist the tofu cakes, wash the cakes down with bean sprout juice, and - above all else - buy that "treasure-chest of potential pharmacological" drugs to make it happen.  After all, it's your civic duty. It's the wormly thing to do.  Next we'll read about that study being cited to justify donut bans and shutting down every fast food chain on the planet.  

On the other hand, normal folks could enjoy a smoke after an occasional pizza and a beer. The statistics say that you could be better off than the average American by doing so. I explain why below.  

Some may want to begin with a short primer about smoking attributable deaths from Forces Archives   by clicking on the preceding bold text. One interesting excerpt is as follows: 

Those 400,000 Smoking "Victims" Live Longer Than the Rest of Us! - ACCORDING TO THE CDC's OWN DATA, AND SAMMEC PROGRAM, the smokers who die "prematurely" are actually LIVING LONGER THAN NON-SMOKERS! Rosalind Marimont, a retired mathematician, has supplied us with this preliminary report, and much more will come soon. How do you define a "premature death"? We hear this term all the time, but what does it mean, exactly? There is a technical definition of premature death, used by the members of the cartel to keep themselves with a foot out of jail, but you'll be surprised to find out what it is. - DEFINITION OF PREMATURE DEATH: A death is called "premature" if it occurs at a time when life expectancy is still greater than zero, which means effectively at any age at all.  So the statement is misleading, but not technically fraudulent.  It is just a matter of fitting it into the hot political agenda of the moment by twitching a few parameters here and there, beating the drum, and voila! - you've created the perception of a public health emergency.  Please note that any "smoking-related" death IS AUTOMATICALLY LISTED AS "PREMATURE". 

A few excerpts from the above report are interesting: 

  1. THE SMOKING "VICTIMS" LIVED LONGER THAN THE REST OF US, BY ABOUT 2 YEARS - 71.9 vs. 70.

  2. OVER 70,000, or about 17%, DIED "PREMATURELY" AT AGES GREATER THAN 85.

  3. ONLY 1900, OR FEWER THAN O.5 % OF THE SMOKING "VICTIMS" DIED AT AGES LESS THAN 35, WHILE 143.000, OR 8% OF THE REST OF US DIED AT AGES LESS THAN 35. 

So go ahead and buy into this latest anti-obesity pharmaceutical gig.  By doing so you could reduce your lifespan.  An added advantage is that you will spend the rest of your life enjoying a low calorie tofu bun with your well done soy burger and gulping down huge amounts of the pharmaceutical "treasure chest" to make up for lost nutrients. 

Normal folks will light up to increase their lifespan by 1.9 years and add a donut with their morning coffee, thereby breaking even on the morality "statistics." 

The Agenda Afflicted and Pristine Clean will predictably do what the studies-on-demand recommend. By doing so they will subtract years from their lifespan. Good for them.   

Sooner or later we will once again enjoy living on normal planet Earth - the healthist 'neer-do-wells having chosen to exterminate themselves by choking on Social Marketing sound bites.  

Sounds good to me. 

Norman E. Kjono


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