The Globe and Mail

31 August 1999

The hidden cost of kicking the habit
A new drug promises strong medicine in the battle against nicotine, but it may produce unwelcome side effects


KRISTA FOSS

Every day, 113 Canadians die as a result of smoking.

Alexandra, a hip, effervescent Toronto professional, decided she wasn't going to let her pack-a-day habit bury her in the anonymity of that statistic.

Last month, she tried Zyban. Friends had told her that when it came to battling the demon of tobacco dependence, Canada's first prescription-only, nicotine-free drug was weapons-grade.

But Zyban made Alexandra feel really weird. Normally ebullient, she became aggressive. A glass of wine made her manic with chatter. She had a weekend of sobbing melancholy. On the heels of that were body tremors which prompted her boss to send her home. That was Week One of her prescription.

Alexandra may have had it easy. Since Zyban was introduced to Canada last August, Ottawa's Health Protection Branch has received 376 reports of adverse drug reactions. Of those, 234 were ranked by the branch as serious, because patients had to go to hospital as a result of taking the drug or have their current hospital stays extended. Fifty of the reported drug reactions involved convulsions -- some of the grand-mal variety. What's more, the drug was suspected as a contributing factor in the cases of the three Canadians who died while taking it. Granted, these people had complex medical histories, including the fact they were inveterate smokers.

About 630,500 prescriptions for Zyban have been issued since it arrived in Canada, according to IMS Health Canada, a Quebec-based company that collects health statistics. So it can be argued that 234 unconfirmed bad reactions aren't worth worrying about, especially if cigarette smoking itself snuffs out the lives of more than 40,000 Canadians a year.

But in fact, Zyban is raising some eyebrows, and even ire, in the medical community. Nobody is going so far as to suggest the cure may be worse than the poison. But if the cure doesn't always cure, it seems fair to ask how much should be risked in an attempt to get rid of the poison. "It is very unusual to get 300-plus adverse drug-reaction reports in the first year of marketing a drug," said Rick Hudson, a medical consultant to British Columbia's Pharmacare program and a self-described bête noire to the pharmaceutical industry. "The question is whether the benefit of the drug justifies the risk . . . and the answer is no."

Not everybody is taking no for an answer in Canada. Zyban is a success story, contributing $34.3-million to Glaxo Wellcome's sales in the first 10 months on the market according to IMS Health, and peaking in March, when 82,175 prescriptions were issued.

"We've had a huge response rate; we're thrilled," said Michael Levy, senior vice-president of research and development for Glaxo Wellcome Inc. in Mississauga.

March was indeed a banner four weeks for the drug. A study published in the New England Journal of Medicine that month showed that twice as many patients who took Zyban were abstinent at 12 months, compared to patients using placebos or nicotine patches. When Zyban was used in combination with patches, even more patients were smoke-free at 12 months.

Smoking is a notoriously tenacious addiction -- as many as 80 per cent of those who try nicotine-replacement therapies such as patches or gum continue to smoke. Zyban appeared to be the long-awaited answer to an addiction for which successful treatments were in short supply.

Ken Bassett would like to see his patients quit smoking as much as any doctor, but he has reservations about Zyban's results. He is chairman of the drug-assessment working group for the Therapeutics Initiative at the University of British Columbia.

Dr. Bassett said patients in recently published clinical trials of Zyban were said to have abstained from cigarettes if they had not smoked immediately before being examined by the researchers. The final two examinations of patients in the trials were six months apart -- so if patients did not smoke immediately before each exam, it was assumed that they did not smoke at all in the intervening months.

"Relatively few smokers ever stop smoking completely. We have no idea if they simply were motivated to not smoke right before being examined," Dr. Bassett said. "From an earlier trial, we know that as many people went back to smoking if they took Zyban as if they used nicotine-replacement therapy."

In fact, much of the marketing of Zyban has rested on its nicotine-free status and its improvement over nicotine-replacement therapy.

Certainly, nicotine is what addicts people. But it is the 4,000 other chemicals in tobacco smoke that slowly corrodes them from the inside out.

Dr. Levy describes Zyban's mechanism as magical: "It is specifically targeted to addiction centres in the brain. It works on noradrenaline and dopamine, reducing withdrawal symptoms and decreasing craving," he said.

Zyban started off as the antidepressant Wellbutrin, which its maker tried to bring to market in the late 1980s. The launch was held up when it caused a higher-than-predicted number of seizures in bulimic patients. As the drug company put Wellbutrin through new tests for safety, it also investigated anecdotal reports that the antidepressant appeared to help patients kick their smoking habits.

Wellbutrin was reformulated and approved for sale in the United States in 1997 and in Canada in May. Months later, Zyban hit the market in a Madonna-like reinvention -- same content, new packaging and new audience.

Questions about the safety of buproprion hydrochloride (the drug's medical name) remain, however. When Alexandra became manic after a glass of wine, she called the Zyban hot line operated by Glaxo Wellcome. The nurse told her that there were no clinical studies on the drug's interaction with alcohol, so it was best that she not have a tipple at all. (Health Canada's own newsletter on adverse drug reactions notes that more knowledge is needed about the drug's interaction with estrogen-replacement therapy and other drugs, such as paroxetine. Dr. Levy says there have been no contra-indications with other drugs.)

When Alexandra asked about the deep melancholy she suffered, she was told by the Zyban hot-line nurse that she had to allow herself to grieve the loss of smoking.

"She said that sense of depression was described by a lot of people, that it was part of the grieving process when you give up smoking. You feel like you're losing your best friend. Some people even smoke more, they feel so anxious," she said. "I realized . . . very little was known about the side effects of this drug."

Another person who is wondering is Major Régis Vaillancourt, a physician with the Canadian Armed Forces directorate of medical policy and standards in Ottawa. Last fall, the military decided to cover the cost of Zyban prescriptions if employees were willing to join a group-counselling program to stop smoking.

Since then, Major Vaillancourt estimates that about 1,000 military personnel have been prescribed the drug. Reports of adverse reactions have tumbled in. Major Vaillancourt said there have been several reports of what is known as serum sickness -- a skin rash, fever, and joint swelling and pain -- putting people out of commission for two to three days. He has received two reports of patients experiencing seizures.

Adverse-drug-reaction reports themselves don't make for good evidence -- they are anecdotal and unconfirmed and because they are voluntary, it is assumed that they underestimate the actual rate of side effects. However, they can flag unforeseen problems with new drugs.

Major Vaillancourt thinks as much. In May, he issued a warning to staff physicians to consider the risks and benefits of prescribing the drug more carefully. He wants to study it, too. This fall, he plans to survey military personnel who may have used the drug, and then review the charts of those who had reactions to it.

It seems that at the very least, all doctors need to do a weightier cost-benefit analysis of prescribing Zyban. And patients need to avoid thinking of it as a magic bullet. "If you're not motivated to quit, and you're only smoking five cigarettes a day, you might not want the risk of seizures," said Joel Lexchin, head of the Ontario Medical Association's committee on drugs and pharmacotherapy. "But if you're a 55-year-old smoker, you have blood pressure and high cholesterol and all your relatives have dropped dead of heart attacks at 50, you might want to take that risk."

Alexandra never made it to the second week of Zyban -- her doctor advised her to stop. But she may try it again. A colleague and veteran smoker successfully quit smoking with the help of the drug. He said it saved his life.

Alexandra figures her smoking habit ultimately represents a greater threat to her health than those little purple pills. "I just wasn't ready," she said. "It could work for a lot of people, you just have to be prepared for it . . . There is no easy solution."


QUITTING TECHNIQUES: THE PROS AND CONS

ZYBAN (buproprion hydrochloride)
How it works: A prescription drug, Zyban is taken in a daily 150 mg dose for two days, then 300 mg thereafter, for total treatment period of 7-12 weeks. It is speculated that the drug works on the brain's neurotransmitters to reduce craving and the effects of withdrawal from nicotine addiction.

Pros: Some researchers have concluded that twice as many people abstain from cigarettes after 12 months following one course of treatment with Zyban, compared to similar treatment with placebos and the nicotine patch. Because it is nicotine-free, treatment with Zyban means people deal with their addiction to nicotine.

Cons: The most common side effects from Zyban are insomnia, water retention and skin rashes. But the rate of other side effects are controversial especially when it comes to the number of people who experience seizures and a serum sickness -- a feverish state in which the person experiences joint pain. There are also concerns about the drug's interaction with alcohol and other medications. Further, there is no clinical evidence of the drug's effect among patients who have recently had a heart attack or have heart disease.

NICOTINE REPLACEMENT THERAPY
Nicotine patch and Nicotine gum
How it works: The gum and the patch deliver nicotine at slower rates than cigarettes do, so they have little addictive potential, but help smokers cope with the loss of smoking.
-*Patches are meant to be used only after a person stops smoking. A series of patches gradually delivers less and less nicotine until the person is weaned off.
-*Gum can be used while a person cuts back on smoking.

Pros: While nicotine is the addictive substance in cigarettes, it is not toxic to the human body. As a result, nicotine patches and gum let smokers have their cake and eat it too -- without the noxious effect of cigarette smoke. They also allow smokers to cut down on their cigarette intake by allowing for smoking holidays -- and to cope with the difficulty of not smoking while in smoke-free public buildings and transportation.

Cons: Almost 80 per cent of people who try nicotine replacement therapies never kick the habit -- though some may smoke less.

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