ANTI-TOBACCO CRIMINALS LAUNCH A MAJOR PROPAGANDA
ATTACK AGAINST SMOKERS IN CALIFORNIA

Supported with the money of their victims, anti-tobacco criminals know no modesty anymore. They have lauched an attack on smokers so far unprecedented in size. Virtually without opposition, these gangsters feel quite comfortable in divulging all kinds of false information to the population, instigating hatred and fear in the process. Multilingual messages make sure that the ethnics know who rules, and who obeys. The accomplices in the media -- the monopoly of which has been secured for a long time -- help without reservation.

When will California begin to see the light, and use the necessary force to secure these criminals to justice?
Please note the suggestive invocation of violence referred to in the last paragraph. Does that mean that smokers have to prepare themselves to answer in kind?


By Michael Miller LOS ANGELES, July 17 (Reuter) - California on Thursday launched an aggressive anti-tobacco campaign aimed at the state's large ethnic minority population.

The campaign features a series of billboard ads, TV commercials and radio spots highlighting the dangers of secondhand smoke and the tobacco industry's alleged targeting of children in its advertising.

James Stratton, Deputy Director of the state Health Dept.'s Prevention Services, said recent focus group studies had found a key message that could change behavior patterns, particularly in ethnic communities, was the danger of secondhand smoke to children and other family members.

"Based on this information we are certain that these ads will have a positive impact," he said.

Lourdes Baezconde-Garbanati, a professor of preventive medicine at the University of California, speaking at a press conference to launch the campaign, said smoking-related illnesses could hit ethnic communities harder than the population at large.

The campaign targets Hispanics, Blacks, Asians and Native Americans and features ads in Spanish and four Asian languages, Mandarin, Cantonese, Japanese and Vietnamese, as well as English.

Baezconde-Garbanati said that despite the state's successful anti-smoking campaign among adults, which has seen a drop from 26 percent to 18 percent in the number of smokers in that category, "The increase among ethnic youths is particularly disturbing."

In the 15 to 17 age group, she said, the number of addicted smokers had doubled among Blacks, risen by more than 50 percent among Asians and increased by 33 percent among Hispanics.

Baezconde-Garbanati said that in the general population nationwide, lung cancer accounted for 13 percent of all cancers, but among African-Americans it accounted for 25 percent. In addition, 42 percent of deaths among American Indian men and 37 percent among American Indian women were attributable to smoking, compared to 12 percent and 18 percent respectively in the general population.

Hispanics, she said, were more prone to asthma than the general population while Asians were more likely to suffer from chronic tobacco-related illnesses such as emphysema and bronchitis.

One billboard ad aimed at African-Americans shows a black mother playing with her young son on his bicycle with a cigarette in her hand. The caption reads, "You brought him into this world. Don't let secondhand smoke take him out!"

Another billboard ad, in Spanish, shows a skeleton wearing a leather jacket featuring a drawing of the "Marlboro Man."

"Are you dying for this leather jacket?" the caption reads.

An Asian TV commercial shows five friends driving across the Mojave desert from Los Angeles to Las Vegas. When one of them lights up he is unceremoniously thrown out of the car and lands by a mileage sign reading "Death Valley 44."


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