Money Trail
Canadian Cancer Society & B.c. Ministry Of Health

180,000 Taxpayer Dollars To Find New Ways To Braiwash Women

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Here is a "joint venture" of the Canadian Cancer Society and the British Columbia Ministry of Health. In a beautiful blend of truth and lies, the resulting misinformation is as polished as soap stone, and just as slippery. The interlacing of perceptions, misinformation and emotions has alwaysbeen a craft of the state-backed non-profits, and the results show: misconception and smokers' persecution everywhere, while the pockets of the antismokers burst with money.

Following is the transcript of the grant program description, which describes how to get dollars for your "pet" behaviour modification program!

Women and Tobacco Grant program

The Canadian Cancer Society, B.C. & Yukon Division, in partnership with the B.C. Ministry of Health and Ministry Responsible for Seniors, Tobacco Reduction Strategy, is pleased to announce the Women and Tobacco Grant Program. Under this program, grants will be available to support local tobacco reduction initiatives for women.

Tobacco use continues to be the single most important cause of preventable illness and premature death in British Columbia. The control of tobacco use is an important component of the mandates of both the Canadian Cancer Society and The B.C Ministry of Health.

Reduction of tobacco use has been identified as a priority by the board of the Canadian Cancer Society, B.C. & Yukon Division in their five year strategic plan. The B.C. Ministry of Health administers the Tobacco Reduction Strategy whose overall goal is to reduce tobacco use among British Columbians.

Women and Tobacco

Tobacco use in Canada has declined significantly over the past 30 years, due mainly to a steady drop in the rate ofsmoking among men. However, significant and troublesome pattern has persisted for women. Over this time period, therate of smoking has declined by over 50 % for men, while it has declined only 5 % for women. Currently,almost one-third of British Columbian women smoke.

In addition to the slow rate of decline among women smokers generally, teenage girls and young women (age 15 to 24) are smoking at higher rates than young males. Statistics show that 38% of women aged 20-24 are smoking, more than any age group of women or men in Canada.

In Canada, tobacco use has shifted in popularity from the advantaged to the disadvantaged. Consequently, race,gender, educational level and class are becoming more and more the determinants of tobacco consumption. Smoking is not evenly distributed among the female population. Aboriginal women, visible minority women, and women of lower socioeconomic status have disproportionately high rates of smoking.

The health impact of smoking among women is enormous. Smoking remains the leading killer of women in Canada.

In 1995, approximately 16,000 Canadian women died from tobacco- related diseases such as heart attacks,strokes, emphysema and cancer.

Today, more women will die from lung cancer than breast cancer. The death toll is expected to rise as many young women begin smoking and others continue this deadly addiction.

Why do Women Smoke"

The sustained high rate of smoking among women has resulted in more attention being paid to the reasons women smoke.

Research shows that women smoke for different reasons than men.Many of those reasons are related to women's social and economic status.

The initiation of smoking behavior in young women is heavily influenced by social pressures and psychological needs. The advertising and promotion of tobacco, using themes of sexual attraction, slimness, confidence and self-esteem are particularly effective on teenage girls.

Women continue to smoke in response to physiological dependence, to prevent weight gain, to control their lives and to relieve stress. Disadvantaged women,in particular aboriginal women, low income working women, unemployed women and single mothers, experience higher smoking rates than others,perhaps a reflection of the inequalities of their position in the structure of Canadian life.


The purpose of the Grant Program is to reduce tobacco use by British Columbia women through innovative community and worksite based prevention,protection and cessation initiatives.

This is accomplished by:

  • Focussing on gender and culturally sensitive initiatives;
  • Addressing tobacco use within the context of women's lives;
  • Encouraging and assisting health and community organizations and worksites to address women's tobacco use issues;
  • Ensuring community and employer involvement in andcommitment to reduced tobacco use by women;
  • Building local capacity in addressing tobacco use among women in B.C.

Program Objectives

The Grant Program will provide funding for initiatives directed at:

  • Women in the workforce;
  • Prenatal and/or postnatal women;
  • Women of lower socio-economic status.

Project Criteria

Priority will be given to projects that:

  • Demonstrate an understanding of the unique factors that underly tobacco use among women;
  • Involve women in issue Identification, planning and implementation of activities and strategies;
  • Clearly identify the intended outcomes of the project, based on realistic time frames,available resources, relevancy to the population and scope of proposed activities;
  • Identify measurable, achievable goals and objectives that are relevant to the project;
  • Contain an evaluation plan that describes how the stated project goals and objectives will be measured.
  • Provide a reasonable budget that clearly details projected expenditures and revenue;
  • Provide potential ideas for sustainability;
  • Demonstration of community support through involvement of community partners is encouraged.

Projects Ideas

  • In order to be considered for funding, a project must be a
  • one-time, finite activity that can be accomplished within
  • 18 months or less. Some examples of activities that are eligible
  • for funding include :
  • Adaptation and implementation of resources and materials for demonstration projects;
  • Innovative smoking reduction programs
  • Facilitating infrastructure or organizational change;
  • Local public forums;
  • Action-based research;
  • Training or education;
  • Policy development and implementation.

Whois eligible for Women and Tobacco Grants

Applications are open to British Columbia based, health organizations,community organizations or businesses.

Who is not eligible for Women and Tobacco Grants

  • Individuals;
  • Out-of province organizations.

Grant Review Process

Proposals will be reviewed by a Grant Review Committee.
The committee will be evaluating projects based on their adherence to project criteria and consistency with program objectives.
Efforts will be made to ensure regional allocation.

Grants Amount

The Grant Program has a total of $180,000 available for projects.
Projects of any size will be considered for review.


Applications will be reviewed by the Grant Review Committee.
Deadline for submissions is April 18, 1997.

For further information please feel free to contact the following individuals:

Cathy Adair
Director, Program Services
Canadian Cancer Society, B.C. & Yukon Division
(604) H72-4400

Cheryl Martin
Program Analyst
Tobacco Reduction Strategy
Ministry of Health
(250) 952-1709

Women and Tobacco Grant Program

Application Guide

The following points are provided to assist you in filling out your Women and Tobacco Grant Program Application.Directions are offered section by section, including some definitions of terminology. In order to be considered for funding, s project must be a one-time, finite activity that can be accomplished within 18 months or less.

The deadline for submission of applications is April 15, 1997. As the length of time to process and arrive at a decision is approximately 3 months, your project should not have a projected start date prior to July 18, 1997. Projects must not commence before funding is approved. The Women and Tobacco Grant Review Committee may request additional information about your application, but will not accept major revisions and changes after the submission deadline date.

Applications received after the deadline will not be reviewed.

1 Overview of Project

Using no more than 3 pages, provide a clear and concise overview of your proposed project. Include background information, rationale, target group(s), time frame, and partners (if applicable). Please be sure to include any other relevant information that will assist the reviewers in evaluating the merits of your project.

2 Describe your organization

Please describe your organization's background, mandate, membership and main activities. State the reason(s) your organization is suited to sponsor the project, for example: skill, interest, credibility. Describe your experience in dealing with the identified target groups.

3 Target Group(s)

Please describe which target women group(s) your project will be addressing.

4 Participation

Describe how members of the target group(s) are actively involved in designing,developing, implementing and evaluating the project.

5 Relevance

Describe this project's relevance to the target group(s) you have identified. Identify the problem/issue, how you verified the problem/issue and how your project will address it.

6 Goals, Objective and Outcomes

Goals are simple broad general statements of the overall purpose of the project. Project usually have a finite number of goals. Objectives are specific measurable steps taken to achieve the goal. Generally each goal will have several objectives. Outcomes are measured that are used to determine if the project objectives have been achieved. Outcomes may include processes used, changes in knowledge, attitude and/or behaviour and satisfaction.


Goal: To decrease the rate of smoking among low income women.

Objective 1:To hold smoking focus groups in women's shelters


  • Number of workshops held
  • Number of women attending
  • Changes in knowledge about smoking
  • Changes in attitude towards smoking
  • Changes in smoking behaviour (cutting down or quit)
  • Timelines of activities
  • Content of activities
  • Quality of activities
  • Relevance of activities
Objective 2:Train social workers to address smoking with low income women.


  • Number of training sessions held
  • Number of social workers trained
  • Number of social workers addressing smoking with their low income clients
  • Number of social workers tracking smoking behaviour with their low income clients
  • Changes in knowledge about smoking
  • Changes in attitude (motivation) towards smoking
  • Changes in smoking behaviour (cutting down or quit)
  • Timelines of activities
  • Content of activities
  • Quality of activities
  • Relevance of activities

7 Evaluation

Please provide a brief summary of how you will demonstrate that the stated objectives have been reached.Describe what you will measure, (outcomes) how you will obtain the information and who will conduct the evaluation.

8 Sustainability

Describe any potential opportunities for sustaining your project once funding expires. Who do you feel will benefit from the knowledge, information or resources produced by your project. Describe how the project results will reach these groups.

9 Partnership(s)

Where applicable, please describe how you are currently collaborating or how you plan to collaborate with outside partners. Please list partners and describe current or planned role.

10 Budget Explanation

Please complete the detailed Project Budget Worksheet and summarize or provide additional information here.

11 Project Budget Worksheet

You must provide details of each item on the worksheet.Clearly indicate the source(s)and amount of any other support that the project has received, or will receive from other sources, including in-kind support.

12 Applicant Data Sheet

This page should be completed by the principal applicant. Provide information about your relevant experience. Be sure to highlight the skills you possess that are relevant to this project.

13 Letter of Support

Include the names and contact numbers of two professional references. Be sure to attach the letters to your application.

14 Partner Data Sheet

Each partner must fill out a data sheet. Make as many copies of the form as your require. Each partner should provided information on his/her relevant experience. He/she must clearly describe his/her role in this project. Be sure each partner signs the form.


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