Could the near future bring a branding ban for craft beers and graphic health warnings on Cadbury’s Dairy Milk? Don’t rule it out. Alcohol companies already face heavy restrictions in the way they advertise. In December Public Health England called for the extension of plain packaging rules to booze and the government is already pressing ahead with the ‘sugar tax’ on fizzy drinks, which will come into force next April.
Crack. Fizz. Gulp. Ahhhhhh. Is there a drinking experience more classically Australian than ripping the ring-pull off a beer? "The visceral pleasure from that first crack of a beer can is identical to popping a champagne cork," says wine and drinks writer Mike Bennie. "There's also huge appeal in the tinnie's nostalgia factor."