Perhaps the most encouraging sign the industry will continue on a positive trajectory is the confirmation of Scott Gottlieb as the new FDA commissioner with a 57–42 vote in the U.S. Senate last month. Gottlieb previously had a relationship with Kure, an e-cigarette manufacturer.

“There’s some reason for optimism about the possibility of smart reform on these products because he’s a nominee who seems to understand these products,” said Conley.



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