Philip Morris Limited has announced plans to integrate its cigarette, heated tobacco and e-cigarette operations, creating PM Limited (UK and Ireland), a single multi-category business.
Crack. Fizz. Gulp. Ahhhhhh. Is there a drinking experience more classically Australian than ripping the ring-pull off a beer? "The visceral pleasure from that first crack of a beer can is identical to popping a champagne cork," says wine and drinks writer Mike Bennie. "There's also huge appeal in the tinnie's nostalgia factor."