Simon Chapman is a professor in public health at the University of Sydney. He is a sociologist with a PhD on the semiotics of cigarette advertising.
If you think attaining a PhD on the semiotics of cigarette advertising is a dubious achievement, prepare yourself for some real lunacy as Søren Højbjerg probes the fever swamps of anti-tobacco activism. What he uncovers is ugly yet hilarious in a hair-raising sort of way. The true horror, of course, is that Simon Chapman is not unique. Sadly his species is all too common and the disease it brings to us all is all too widespread.